Springcast Insights

The leading newsletter for content teams to keep informed about the latest in podcasting. Receive the newest trends, reports, insights, and updates directly in your inbox.

Blogs, Insights & Updates

Latest posts

The newest trends, reports, insights, and updates in podcasting

Categories

Why 2025 Is the Year to Add an Internal Podcast to Your Comms Mix

Discover why now is the perfect time for internal podcasts: a data‑driven trend analysis, concrete KPIs, and a step‑by‑step plan to boost culture and team performance.
Read more >

Podcast strategy for sustainable podcasting

Build a sustainable podcast strategy that drives long-term growth. Discover why ongoing shows beat limited series, how multi-channel promotion boosts reach, and how analytics refine content.
Read more >

Internal Podcasts: The Human-Centric Way to Engage Your Workforce

Internal podcasting is changing how companies communicate. Discover how HR and Comms teams can leverage audio to engage, inform, and connect with employees—securely and at scale.
Read more >

Recording a podcast: the complete starter's guide

Podcasts have exploded in popularity – by 2024 there were over 500 million listeners worldwide​ – and Europe’s market is booming with billions in growth forecast this decade​, according to Global Newswire.
Read more >

The evolution of podcasting: audio, video or both?

Podcasting has evolved rapidly over the past few years, with video podcasting taking an increasingly prominent role. While audio has been the standard for years, we’re now seeing a clear shift towards video. But does this mean everyone should switch to video?
Read more >

Podcast Analytics; a guide for companies and entrepreneurs

Many podcasters still rely on download numbers to gauge success, but that’s only part of the story. Discover how to measure true podcast impact by tracking listener engagement, indirect reach, and retention. Learn how to go beyond downloads for a 360-degree view of performance.
Read more >

The Rise of Binge-Worthy Podcasts: What Brands Need to Know

Learn how binge-worthy podcasts can boost audience engagement and visibility. Discover why combining ongoing series with bingeable content is a winning strategy for brands in the evolving podcast landscape.
Read more >

Building a loyal Audience with an Ongoing Podcast: A Strategic Approach for B2B Brands

If your podcast hasn't achieved significant results, you may have made the common mistake of only creating a limited series. Let’s explore a strategy for building a more sustainable audience for your podcast.
Read more >