Earning shouldn't mean extra work per episode
You want the sponsor in without another editing session for every episode you publish.
Show settings give every new episode its pre-roll and post-roll, without you touching them.
Podcast monetization
Earn from every episode, old ones included, with your own sponsors.
With dynamic content insertion you set the slots and your campaigns fill them, in new episodes and in the ones already online. No cutting, no re-upload. Campaigns, advertisers and revenue from the Scale plan; markers, tags and show settings from Professional.
Running shows for a publisher or network? Go to Media & Publishers →
- ✓ Pre-roll, mid-roll and post-roll slots
- ✓ Bulk apply to existing episodes
- ✓ Tags with a fallback waterfall
- ✓ Impressions, revenue and eCPM per campaign
Sound familiar?
Where a sponsor deal gets stuck
The deal should cover what's already online
You sign a sponsor today, and your back catalog keeps playing without them.
Select old episodes and apply pre-roll and post-roll in one go.
Deals end and spots change
The campaign runs out, or the sponsor sends a new spot, and you're back in the editor.
Upload the new spot as a version. After the end date, your promo takes over.
What's inside
Six building blocks, one workspace for your shows
None of the six is on Essential.
Campaigns
The deal: advertiser, tag, dates or no end date, your agreed price, and an optional budget cap or impression target.
Scale and CompanyAdvertisers with notes
One page per advertiser lists its campaigns, shows and assets, with public and internal notes.
Scale and CompanyImpressions, revenue, eCPM
Per campaign, with a chart of impressions per day; a separate revenue dashboard covers any period you pick.
Scale and CompanyAssets with versions
Fix a spot by uploading a new version; every campaign that uses the asset plays it.
Tags and the waterfall
Tags decide where a campaign plays; when it stops, the slot falls through to the next tag.
Scale and CompanySlots and show settings
Set pre-roll, mid-rolls and post-roll per show, bulk-apply them to old episodes, and track each job in the job log.
Show settings and bulk
New episodes get the slots. Old ones get them in bulk.
Set a pre-roll and a post-roll once in show settings, and every new episode gets them automatically. For episodes already online, select them in the episode list and apply both in one go. Nothing changes on your listeners' side.
Mid-rolls need markers, which you place per episode in the editor. Bulk apply puts the mid-rolls from show settings on those markers.
Not instant: new audio is generated every five minutes, and an episode of an hour or more takes longer.
Reset empties the slots and brings back the original audio file.
Tags and the waterfall
Between two sponsors, your own promo holds the slot
Tags decide which campaign plays in which slot. When one stops, because its end date passed or its cap was reached, the slot falls through to the next tag in line. Put your own promo on the house tag with no end date, and the slot always has something playing.
Four default tags: premium, standard, house and bonus. Rename them or build your own set.
A tag's name can also carry a subject or a length, such as premium (30 sec).
Campaign numbers
You set the price. The campaign page does the math.
Each campaign shows its impressions, revenue and eCPM, with a chart of impressions per day. Revenue follows from the pricing you entered for the deal. Springcast isn't part of that deal: we don't sell your slots and we don't place ads of our own in your feed.
A budget cap or impression target switches the campaign off when it's reached.
Statistics are calculated once every 24 hours, so stopping can take up to a day.
The revenue view covers the last 14 days by default and goes back as far as you choose.
A show on Springcast, funded by its partners
4
standing partners fund the show
100+
episodes since 2019
3
businesses grown from one podcast
Leaders in Finance, hosted by Jeroen Broekema. In return, partners join its network.
Pricing
Markers on Professional, campaigns on Scale
- Essential, €9/month: no dynamic content insertion.
- Professional, €19/month: Dynamic content, with markers, tags and show settings. Campaigns, advertisers and revenue are switched off.
- Scale, €49/month: Advanced Dynamic Content and Dynamic Content analytics, with everything switched on.
- Company: everything in Scale. Custom pricing.
- 14 days free, no credit card. All prices excl. VAT.
Questions
What makers ask before their first campaign
No. Once show settings are in place, new episodes get their pre-roll and post-roll automatically. For older episodes it's one bulk action per show, and the job log shows when each episode is done. Mid-rolls are the exception: you place markers per episode in the editor, and a bulk action puts your mid-rolls on them.
Yes. Select one, several or all episodes of a show and apply pre-roll and post-roll, plus mid-rolls where markers are set. The episodes go to pending and into the job log, and the new audio is generated in the background every five minutes. Your listeners don't have to do anything.
No to both. There is no marketplace: you bring the sponsor, or you are the sponsor, with your own course, your other show or your newsletter. You agree on the price and enter it in the campaign. Springcast isn't a party to that deal and runs no advertising of its own in your feed.
Campaigns, advertisers and revenue come with Scale and Company. On Professional you get markers, tags and show settings, with those three switched off. Essential doesn't include dynamic content insertion.
The slot falls through to the next tag in line, so the next running campaign or your house promo takes over. A budget cap or impression target counts on downloads. Statistics are calculated once every 24 hours, so a campaign can run for up to a day after it hits its limit.
Yes, on Scale and Company. The clip doesn't have to be an ad, which is why it's called dynamic content insertion. Put a promo for your other show, course or newsletter on the house tag with no end date, and it fills the slot whenever the tags above it have nothing running.
We can't tell you, and we won't guess. What a slot is worth depends on your audience and on the sponsor across the table. The campaign page calculates revenue from the price you enter, so the number follows from the deal you made.
Your catalog is already online. Give it a sponsor.
Start with 14 days free. No credit card required.