Planning an internal podcast raises two questions at once: what should the series be about, and how do you get it to employees without making it public? The examples below answer the first. Springcast answers the second: a public show or an employee-only series from one workspace, an invitation-only app that also reaches colleagues without a company mailbox, and a production workflow for the preparation these series depend on.
For each example you get the employee question behind it, the editorial lesson and how you would run that type of series in Springcast. The companies are not presented as Springcast customers; they show what an internal series can do.
Three choices behind every internal series
The examples share a pattern: a clear employee question, a prepared conversation and a deliberate choice about who can listen. Springcast is built around those choices.
Who can listen: public or employee-only, from one workspace
Publish a public series to 15+ podcast platforms. Or keep a series inside the organization with Springcast Mobile, an invitation-only internal podcast app for audio and video. Both routes start in the same Springcast workspace, so a public show and an employee series can run side by side.
How employees find it, including away from a desk
Sign-in to Springcast Mobile starts with an email address, which can be a private one, so field teams without company email can be invited. Employees follow a show and, with notifications on, get a push message for each new episode. Single sign-on and SCIM provisioning connect app access to your identity provider.
Springcast Mobile is included in Company and Enterprise, not in Company Light. Single sign-on is a one-time paid option in Company and included in Enterprise.
How episodes get prepared and reviewed
Series like the ones below depend on research and review before publishing. Springcast's Creator Suite gives your team a task board, file management, timestamped feedback on the waveform and version control. Sky AI produces transcripts you can edit inline, plus episode descriptions in your show's tone of voice.
Which companies have used internal podcasts?
The table shows five company examples, each with its communication task and who could listen. Each describes the program at the time it was documented, not necessarily as it runs today.
| Example | Communication task | Access |
|---|---|---|
| American Airlines’ Tell Me Why | Explaining decisions and business priorities, in conversations with leaders and other guests | Public |
| lululemon’s leadership series | Sharing ideas from headquarters events with team members at other locations | Employees only |
| Pegasystems’ Win Stories | Sharing colleagues’ experience of winning deals with sales teams | Employees only |
| Team Fishel’s HR Pro | Explaining HR information and brief workplace updates, including for field teams | Employees only, through the company’s learning system and employee portal |
| Deloitte’s employee-experience series | Sharing colleagues’ life experiences | Employees only |
Explaining decisions: American Airlines’ Tell Me Why
In a 2018 announcement, American Airlines described Tell Me Why as a series for team members that explains the reasoning behind company decisions. That makes it relevant to internal communication, even though its March 2026 episode was also available to people outside the airline.
The March 2026 episode paired communications leader Ron DeFeo with technology leader Ganesh Jayaram. They discussed IT priorities and technology’s role in the employee and customer experience. The format brought the person responsible for an area of the business into a focused conversation.
Our editorial takeaway: build an episode around a question employees need answered. Ask what prompted the decision, which alternatives were considered and what it changes in daily work. Give the host permission to ask the follow-up question an announcement leaves open.
Run it in Springcast: publish a decision series as a public show on 15+ podcast platforms, or keep it employee-only in Springcast Mobile. Decide per series: American’s distribution choice does not make a public feed appropriate for your confidential updates.
Sharing headquarters events: lululemon’s leadership series
lululemon has used an internal podcast built around its headquarters events. Hosts Juma Wood and Audrey Plaskacz interviewed speakers after their presentations, giving colleagues at other locations an audio version shaped for them, with interview preparation, scripts and editing behind each episode.
Our editorial takeaway: an event can provide the starting material for an episode, but remote listeners need their own introduction. Explain who the guest is, why the subject matters at work and which part of the event the conversation builds on. Ask questions that make sense to someone who missed the talk.
Plan the interview alongside the event, when the guest is available. A listener should be able to follow the finished episode without seeing the slides or knowing what happened in the room.
Run it in Springcast: publish the conversation to an employee-only show and invite colleagues at other locations to Springcast Mobile. Employees who follow the show and have notifications on get a push message when the episode is out.
Sharing experience between colleagues: Pegasystems’ Win Stories
As documented in 2019, Pegasystems’ Win Stories had salespeople explain real deals to their peers. Managers nominated potential stories, and Lauren Shanley researched each one before speaking with the deal owner. The episodes covered different customers, industries and sales approaches.
Pegasystems chose private podcasting because a mobile sales audience was hard to reach through scheduled webcasts. At the time, it planned to publish twice a month.
Our editorial takeaway: prepare the story before switching on the microphone. A useful peer interview gets specific about the situation, the difficult moment, the decision and what the colleague learned. A celebration of the result alone gives another team little to apply.
Run it in Springcast: put research, recording and review on the Creator Suite task board, collect timestamped feedback on the waveform before you publish, and release the episode to an employee-only show that colleagues on the road open in Springcast Mobile.
Answering practical HR questions: Team Fishel’s HR Pro
In a July 2020 interview, HR Pro producer Jon Thurmond described how Team Fishel used audio for HR and safety communication. Planning included an episode timed to insurance enrollment. During the pandemic, the team also made brief updates that supplemented messages delivered through other channels.
Thurmond described publishing through the company’s learning management system and employee portal, where people could listen or download. Coworkers also contributed their voices.
Our editorial takeaway: attach a practical episode to the moment employees need the information. Give the subject owner a clear question to answer, then point listeners to the current written details and the person who can help. Keep time-sensitive episodes under review so an old recording does not leave someone following outdated instructions.
Run it in Springcast: episodes that stay relevant can become lessons in Springcast LMS, built for onboarding and employee training. Courses combine audio, video and text with quizzes, progress tracking and certificates, and learners take them in the same mobile app as your podcast. Choose material that still applies and keep it separate from updates that will expire. Springcast LMS is an add-on to Company and available in Enterprise.
Making room for employee experiences: Deloitte
Deloitte has had an internal series, hosted by Luke Skirrow, about the life experiences of people at the firm. That provides a company-owned example of employee storytelling.
Our editorial takeaway: a colleague’s experience can be the subject of a series in its own right. If you choose this approach, explain the intended audience to guests, agree which experiences they want to discuss and prepare questions that let them speak in their own terms. Make participation voluntary.
Choose a clear focus for each conversation, such as joining a team, changing roles or finding support at work.
Run it in Springcast: colleagues can like, comment and react with emoji in the app, so you see how a story is received and can build the next conversation on it.
Internal or branded: who it is for and who can listen
For this comparison, an internal podcast has a communication purpose directed at employees. A branded podcast aimed at customers, prospects or the wider public serves a different audience, even when employees appear as guests.
Access is a separate choice. A private employee series requires restricted distribution. A publicly available series can still explain company decisions to employees, as the March 2026 Tell Me Why episode shows. Before borrowing an example, check both who the content is made for and who can actually listen.
The audience and the access route answer different questions.
Who it is for and who can listen
Audience: Made for employees
Access
Publicly available
American Airlines
Tell Me Why
March 2026 episode
Private distribution
Pegasystems
Win Stories
2019
Which format fits your communication task?
Start with a specific question from your employees.
Choose a format for the question
Why this change?
Interview the decision owner
Collect employee questions. Clarify what is decided and what remains open.
What did I miss?
Follow up with an event speaker
Reintroduce the subject and explain important visuals.
How did they handle it?
Tell a colleague’s practical story
Research the sequence, choices and lessons.
What does this HR update mean?
Use a focused explanation or Q&A
Verify details and link to current instructions and support.
What is their experience?
Talk with a colleague
Agree the scope and give other teams enough context.
Start with a pilot in Springcast
Write down the employee question, the person who can answer it and who should listen. Then run a short pilot as an employee-only show in Springcast Mobile.
The app measures playback completion and collects likes, comments and emoji reactions. That shows how far episodes are played and how employees respond. Ask the intended listeners whether the pilot answered their question and what they still need.
Planning a series for your employees? Bring the employee question and the audience you want to reach, and we will show you the route in Springcast. Talk to us, or explore the internal podcast application. For public shows made with Springcast, see our customer stories.
Sources: American Airlines newsroom, 2018 announcement and Tell Me Why episode of March 12, 2026.